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Must Read
Iris appointed to Department of Health brief
by Sarah Johnson,
Marketing Direct
28-Aug-08, 09:40
Haygarth appoints senior planner to newly created role
by Sarah Johnson,
Marketing Direct
27-Aug-08, 11:00
DMA slams electoral roll survey by local government
by Sarah Johnson,
Marketing Direct
26-Aug-08, 11:00
The Park Group appoints Broadsystem
by Sarah Johnson,
Marketing Direct
22-Aug-08, 10:00
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Also in the News
ghd appoints Greenlight to search account
21-Aug-08, 08:00
Craik Jones staff to reapply for jobs in Proximity merger
20-Aug-08, 11:00
Selectabase launches low cost data cleaning for small charities
18-Aug-08, 10:00
Macy's hands Dunnhumby its data account
14-Aug-08, 11:00
Features
Search - A direct approach
by Adam Woods, Marketing Direct, 15-Jul-08, 09:00
Brands that are not yet combining search with more traditional offline direct marketing methods could be losing potential customers, writes Adam Woods.
Address management - More than simply location, location
by Judy Atwell, Marketing Direct, 15-Jul-08
With the address management sector becoming increasingly commoditised, suppliers are broadening their offerings to appeal to clients.
Field marketing - The data collectors
by Lucy Fisher, Marketing Direct, 15-Jul-08, 09:00
Collecting genuine consumer insight as part of a CRM strategy is one way field marketers can stand out.
Cover Story: David vs Goliath
by Lucy Fisher, Marketing Direct, 15-Jul-08, 09:00
Virgin Media may have fewer customers than Sky, but the pay-TV battle is not over yet.
Events
Connect Awards 2008
22-Sep-08
CONNECT AWARDS LIVE!
See and hear brand marketers from Virgin Media, the COI, B&Q and Captial One discuss this year's entries.
Blogs
Want to improve iTV? Use mobile phones as remote controllers
By Lazar Dzamic /
Lazar Dzamic' Blog
iTV as a digital marketing channel is in dolldrums. There is a simple solution for revolutionising it. There was an interesting piece of statistics...
Why email needs DM
By Lazar Dzamic /
Lazar Dzamic' Blog
Been asked recently about relentless rise of email and a possibility of it to cannibalise traditional DM. I think this is an interesting qestion...
Four types of market conversations
By Lazar Dzamic /
Lazar Dzamic' Blog
If a 'conversation' is the new marketing paradigm - as the supporters of the Web 2.0 world claim - then there are several meanings of the...
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