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Must Read
REAL Digital appoints 13 staff and reports 105% increase in sales
by Sarah Johnson,
Marketing Direct
17-Nov-08, 10:00
r-cubed launches digital division
by Lucy Fisher,
Marketing Direct
14-Nov-08, 12:00
Worboys succeeds Dobson as head of EuroDirect
by Noelle McElhatton,
Marketing Direct
13-Nov-08, 16:30
DLG finds new DM investment partner
by Noelle McElhatton,
Marketing Direct
13-Nov-08, 12:00
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Legal Eagle
The limits of SMS and Bluetooth
01-Oct-08
Features
UK politicians "need to learn the digital lessons of the US presidential election"
by Noelle McElhatton, Marketing Direct, 03-Nov-08, 11:00
The US election has been a digital direct marketer's dream, but it helps when your star is as cool as Obama. Noelle McElhatton examines the lessons for UK politicians
eCRM - New connections
by Melanie May, Marketing Direct, 01-Nov-08
With personalised emails now becoming routine, brands are investigating more sophisticated ways to build relationships with consumers.
The personal approach
by Lucy Fisher, Marketing Direct, 01-Nov-08
Digital print is getting smarter - and with careful planning, brands can make an impact.
From cookies to customers
by Kim Benjamin, Marketing Direct, 01-Nov-08
The race to deliver combined offline and web analytics is hotting up.
Digital Academy
Comments (1)IDM GRADUATION 'BIGGEST YET'
Marketing Direct talks to the students who graduated top of their class at Friday's IDM graduation.
Blogs
Credit crunch essentials
By Lisa Thomas /
Getting to grips with customers
In the aftermath of Barack Obama’s dizzying ascent to the Oval Office, one election story refuses to go away: just what is the vanquished Sarah...
Is your direct marketing or digital agency ready for recession?
By CHRIS BARRACLOUGH /
Barraclough on marketing and creativity
The credit crunch is sinking its teeth into agencies. On the streets of Soho we've witnessed a depressing number of agencies close or merge while...
Do Volvo want me to think they are Audi, BMW, Alfa Romeo or er...Volvo?
By CHRIS BARRACLOUGH /
Barraclough on marketing and creativity
I received a mailing from Volvo yesterday. The envelope promised "Every new Volvo glovebox comes with one important extra". Open up and I discovered...
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